UIUX Design

e+LifeLazy Lion's 10,000 Steps a Day (Phase 1)e+ Walk Together

Integrating Step Challenge into an engaging digital experience

Client: Hospital Authority
Year: 2024
Services: UX Strategy
Interface Design
Information Architecture
User Flows

Lazy Lion's 10,000 Steps a Day and e+ Walk Together digital experience

01 /

Overview

Integrating the ‘Lazy Lion’s 10,000 Steps a Day’ into an engaging digital experience to encourage widespread public participation and promote a healthy, positive lifestyle.

02 /

The Challenges

Turning a simple concept into an engaging experience
Encouraging long-term participation
Making progress feel rewarding

03 /

Design Direction

Playful and character-driven — Lazy Lion as a walking companion
Encourage repeat participation through gamified motivation
Challenge progress at a glance

04 / Research

Background study / Competitive analysis

Research explored graphic styles, behaviours and expectations across different platforms. The findings identified pain points and opportunities that shaped the information structure, content priorities and design direction.