UIUX Design
e+LifeLazy Lion's 10,000 Steps a Day (Phase 2)e+ Walk Together
Integrating Step Challenge into an engaging digital experience
- Client
- Hospital Authority
- Year
- 2024
- Services
- UX Strategy
Interface Design
Information Architecture
User Flows
01 /
Overview
Added a route challenge to the ‘Lazy Lion’s 10,000 Steps a Day’ campaign, creating an engaging digital experience to further promote a healthy lifestyle and encourage the public to explore the city.
02 /
The Challenges
- Motivate users to go beyond their usual walking routines
- Give returning users fresh goals to continue with the campaign
- Make routes feel achievable
03 /
Design Direction
- Exploration-driven experience
- Gamified route challenges — checkpoints and rewards
- Character-led journey — continuing with Lazy Lion as a friendly companion
04 / Research
Begin by idea brainstorming
Research explored graphic styles, behaviours and expectations across different platforms. The findings identified opportunities that shaped the information structure, content priorities and overall design direction.
05 / UX Structure
Mapping the experience from user journey to interaction.
User journeys and flows established a clear information structure and defined how people navigate and interact with the expanded digital step challenge.
06 / UI Screens
Jump into an exciting health-themed game adventure.
Next sparks
