UIUX Design

HA Go Website Redesign

A refreshed digital experience aligned with the redesigned HA Go app.

Client: Hospital Authority
Year: 2022
Services: UX Strategy
Interface Redesign
Information Architecture

HA Go website redesign aligned with the refreshed mobile app

01 /

Overview

Redesigned the HA Go website to align with the refreshed app UI, creating a more cohesive visual and content experience across platforms. The redesign introduced a cleaner visual theme, concise hero and banner treatments, a clearer UX structure, and supporting content including graphics, videos and user guides.

02 /

Research & Design Proposal

Review the existing website structure and identify opportunities for a clearer information hierarchy.
Explore a visual direction that complements the redesigned HA Go app.
Shape concise page treatments for app features, registration and member support.

03 /

Selected Process

Refine information hierarchy, content placement and navigation across the website.
Carry the refreshed HA Go visual language consistently across key pages.
Connect promotional content, tutorials and user support within one cohesive experience.

04 / Research & Design Proposal

Aligning the website with the new HA Go experience.

Research and design exploration informed the visual direction, content hierarchy and page structure, establishing a website experience that complements the redesigned HA Go app.

HA Go website information architecture and design exploration

HA Go website visual direction and design proposal

05 / Selected Process

Building a clearer structure and cohesive visual experience across the website.

Designs were developed to refine information hierarchy, content placement and navigation, while carrying the refreshed HA Go visual language across the website.