UIUX Design
HKYouth+ App
A lively, personalised mobile platform helping young people discover information, learning resources and opportunities that match their interests.
- Client
- Home and Youth Affairs Bureau
- Year
- 2024
- Services
- App Design
UXUI Design
Information Architecture
Content Discovery
Interactive Prototyping
01 / Overview
The project
Launched in 2024 as an initiative under the Youth Development Blueprint, HKYouth+ is a one-stop platform for youth development information and activities. JW Media designed an energetic mobile experience that brings trending content, learning resources and activities into one easy-to-explore destination, with personalised discovery helping young people find opportunities relevant to their interests and everyday lives.
02 / Challenge
What needed to change.
- Bring a broad mix of youth information, resources and activities into one coherent app.
- Help users quickly discover relevant opportunities across different topics and organisers.
- Balance an expressive youth-focused identity with clear navigation and registration journeys.
03 / Direction
The idea behind it.
- Structure the experience around Trending, Learning Resources and Activities.
- Use categories and search to make diverse content easier to explore.
- Personalise recommendations around users’ interests and relevant districts.
- Create direct activity detail and registration paths with clear next actions.
04 / Selected process
From thought
to form.
01 / Organise
We translated a broad information ecosystem into clear content categories and discovery paths, helping young people move naturally between inspiration, practical resources and activities.
02 / Personalise
Interest-based recommendations, expressive member profiles and focused activity journeys make the experience feel more relevant, useful and personal.
05 / Final delivery
Made to
move forward.
A complete youth-focused app experience connecting content discovery, practical learning resources, personalised recommendations and activity registration within one expressive, accessible platform.
Next sparks
